The Story Store is a Canadian marketing and advertising agency specializing in compelling storytelling through branding, campaigns, and content.
With over 15 years of industry experience with some of the largest clients on the planet, we speak a new language for a creative marketplace where only the most innovative and cutting-edge brands can thrive.
Specializing in content ecosystems (including writing, graphic design, video, and podcasts,) social media community building, SEO, and paid campaigns across search and social media, we are here to usher our partner brands into total market dominance and elevate businesses large and small beyond their competition.
With these skill-sets and mastery in brand storytelling, we will revolutionize your business.
THE PATH TO
DOMINANCE AND AUTHORITY
IS A DETAILED LONG TERM PLAN
Establishing and dominating your niche takes a long time to do properly. It isn’t one campaign, it isn’t one movement, and it isn’t one project. Thinking small is one of the main reasons brands fail in this endeavor.
When we talk strategy, we’re talking a creative warplan designed to take and hold territory. We are here to make you remarkable. We are here to make you disruptive. We are here to create an unprecedented narrative that will have long-term value.
CANNOT BEGIN WITHOUT
AN EXPLOSIVE IDENTITY
The simple fact is this: most businesses do not have a brand identity, much less a marketing plan that puts it out into the world. All of your marketing and advertising efforts grow from your brand identity and persona.
How a person interacts with the world and finds their place in it is completely dependent on who they are, and how they are self actualized. Brands are the same. We will sort through your goals, your history, your internal stakeholders, and your values to create something that can stand the test of time.
STORY STRUCTURE, MYTHOLOGY,
AND CULTURAL EVOLUTION:
THIS IS WHERE OUR EXPERTISE
Your brand doesn’t live in a marketplace, it lives in the lives of your consumers, and within the universe of all human endeavor. Understand first that for brands to survive they must appeal on a logical level, but also an emotional level. Understand second that storytelling is the absolute apex of human communication.
Storytelling is how you create emotion in your audience, emotion is how you establish loyalty, and loyalty is how you build a brand community that will help you grow as the world changes around you. It is absolutely essential for survival in an increasingly demanding world. This requires not only marketing expertise, but storytelling aptitude.
YOUR STORY AND CONTENT
IS DESTINED TO FAIL
WITHOUT A PLAN FOR LAUNCH
A brand narrative and marketing plan without money for promotion or placement will ensure that projects linger in obscurity. Many content launches have suffered this fate. To make sure your content and articulated brand story makes money, you need to spend money to promote it. Full stop.
While carefully crafted content and storytelling initiatives can get you years of value, they need a proper launch strategy and a system in place to analyze, optimize, and report on new data. Remember, storytelling is how your brand achieves authority and evolves. This is crucial to evolution.
Knowledge of storytelling and mythology is crucial to executing marketing that works. Leaving ancient knowledge on the table seems ridiculous to us.
“Myth is much more important and true than history. History is just journalism and you know how reliable that is.”
“To plan for one year, grow sales. To plan for 3 years, grow channels. To plan for decades, grow a brand. “
"You spend weeks generating your perfect brand. Then you spend months crafting your perfect story. If your passion follows through, a generation will refine it into a proverb."
“All human happiness or misery takes the form of action; the end for which we live is a certain kind of action.”
“In a world of lies and liars, an honest work of art is always an act of social responsibility.”