The Story Store is a Canadian marketing and advertising agency focused on compelling storytelling through branding, campaigns, social media, and content.
Specializing in content ecosystems (including writing, graphic design, video, and podcasts,) social media community building, SEO, and paid campaignsa, we are here to usher our partner brands into total market dominance and elevate businesses large and small beyond their competition.
With these skill-sets and mastery in brand storytelling, we can revolutionize your business.
THE PATH TO
DOMINANCE AND AUTHORITY
IS A DETAILED LONG TERM PLAN
Establishing and dominating your niche takes a long time to do properly. It isn’t one campaign, it isn’t one movement, and it isn’t one project. Thinking small is one of the main reasons brands fail in this endeavor.
When we talk strategy, we’re talking a creative warplan designed to take and hold territory. We are here to make you remarkable. We are here to make you disruptive. We are here to create an unprecedented narrative that will have long-term value.
STORY STRUCTURE, MYTHOLOGY,
AND CULTURAL EVOLUTION:
THIS IS WHERE OUR EXPERTISE
Your brand doesn’t live in a marketplace, it lives in the lives of your consumers, and within the universe of all human endeavor. Understand first that for brands to survive they must appeal on a logical level, but also an emotional level. Understand second that storytelling is the absolute apex of human communication.
Storytelling is how you create emotion in your audience, emotion is how you establish loyalty, and loyalty is how you build a brand community that will help you grow as the world changes around you. It is absolutely essential for survival in an increasingly demanding world. This requires not only marketing expertise, but storytelling aptitude.
EVEN THE MOST
SEEM TO FORGET THIS PART
All of your marketing and advertising efforts grow from your brand identity and persona, and we specialize in executing campaigns across all social media, search, and content platforms. We aren’t just a production house or a design firm, and we measure our success by yours.
We will sort through your goals, your history, your internal stakeholders, and your values to create something that can stand the test of time. For this reason, our campaigns tend to be multi-faceted with a careful focus on goals and benchmarks.
YOUR STORY AND CONTENT
IS DESTINED TO FAIL
WITHOUT A PLAN FOR LAUNCH
A brand narrative and marketing plan without money for promotion or placement will ensure that projects linger in obscurity. Many content launches have suffered this fate. To make sure your content and articulated brand story makes money, you need to spend money to promote it. Full stop.
While carefully crafted content and storytelling initiatives can get you years of value, they need a proper launch strategy and a system in place to analyze, optimize, and report on new data. Remember, storytelling is how your brand achieves authority and evolves. This is crucial to evolution.