Launch a Brand

Branding Is The Single Most Important Element of Marketing that Most Businesses Ignore.

A brand is how you establish authority through humanity, and you must establish that humanity with a story.

You can probably think of some of your favorite brands, what they mean to you, how long they’ve been around, and how successful they are. That can be you, no matter the size of your organization.

Branding is beyond logo design and copywriting, and only those who understand this can thrive in an increasingly competitive marketplace. Your brand is quite literally the thing humans use to sort your significance in a chaotic world of constant information overload.

Long-Term Scope

Any path to true growth cannot be done in one quarter; it’s a long-term strategy that may take 6 months to a year at least to show results. Anyone who promises anything otherwise is a hack. However, this means we will accomplish the specific goal of establishing authority.

Authority Regardless of Size

The most important thing brand can do is establish authority in a space, regardless of the size. From here we can chart larger growth, but we must first establish which areas we can position ourselves in to be superior to all others.

Rock-Solid Identity

The ultimate goal is to establish a genuine, unique, and long-standing identity that can conjure emotional response in the consumer and last for generations. This is possible for brands large and small; it just requires honesty, creativity, and ambition.

Branding is the emotions they associate with you, it’s how they understand you bring them value, and it’s how you establish authority in the larger cultural landscape. It goes beyond a unique sales proposition and the basic bullet point logic of what you sell.

Your brand story lays out about how it fits into the ongoing stories of the consumer, and society. The brand story is everything you put out into the world: website, social media presence, logo, content, events, advertisements, and everything in between. When we speak of branding, we include all of this into what we call your brand ecosystem.

We specialize in crafting strategy, plans, campaigns, and creative content to stake an authoritative claim in the marketplace that will not only make you money but establish a unique concept that is more valuable than its parts.

Strategic Priorities

Identity
30
Business Goals
20
Brand Story
40
Design
10

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