You know how to make yourself unique, but how do you make people think you’re not a hack fraud moron?

You don’t need to be a billion-dollar-conglomerate to craft a brand identity that inspires people to invest their time in you. You need to be insightful and exciting, something that makes people want to recommend you to their friends, who all have pretty high standards for how legit something ought to seem.

This is the path to authority.

Having a website that not only reflects your brand but is designed to drive conversions – as well as record valuable analytics – is absolutely crucial. While a Linktree or landing page is an easy reference, you want people to easily find you in a place that cannot be deplatformed.

We specialize in extremely fast planning and turnaround for new websites, including technical setup, analytics and data recording setup, and search engine optimization (SEO.) No matter what happens on social media, you will have a fallback plan and a place to draw your community.

Whatever content you are producing – videos, articles, podcasts – you are going to need to maximize your reach in formats people prefer. Longform content is desired by many, but segmenting it out into clips is the key to growth, and different platforms have different demands.

We’re talking video clips, promotional images, audio voiceovers, and anything in the conceivable realm of creative production. We have over a decade of experience creating innovative and groundbreaking creative assets. This is more than thumbnails (which we do too.)

Building your online community is how you track the health of your output. Views and exposure are one thing, but can you convert viewers into fans, and those fans into a base that will support you long term?

Building online communities – including social media and email databases – is how you begin to build an audience you can learn from. Managing this network is a time-intensive and draining exercise, especially as you grow.

Creating a web presence, crafting content, and building a dedicated community is all pivotal, but most brands do not recognize that there needs to be money put behind promotion.

That content you created needs to be promoted to find its audience, those online communities need campaigns to bring people in, you need to pay to not only reach new leads, but energize existing clients.

We no longer live in a set-it-and-forget-it world, and this is one of the main reasons businesses fail online.

At The Story Store, we have run social, programmatic, and search campaigns for some of the largest companies on the planet, as well as highly-localized small businesses. We are on the cutting edge of emerging platforms, as well as excelling at classics such as Google and Facebook.

The final step is to expand your audience to such a degree that you begin attracting mainstream attention. You are known, and people begin to have an opinion on the work you do. If you’ve done everything right up until this point, you have a dedicated audience that will not abandon you or use you as a pincushion when they are bored.

The most important thing you can do is know your position in the larger ecosystem and create content you control to draw people in without falling into the center of gravity of a larger influencing mass.