By building up a robust online community with an incentive infrastructure and rewarding your current customers with good content, you will encourage the most valuable form of advertising: word of mouth. By rewarding your most dedicated clients, you will create a brand evangelist.
By crafting an emotional brand story and engaging your customers with marketing content that will build stronger relationships, you will find it easier to gather testimonials and online reviews which are the most valuable things to build a local following.
Along with specialized branding and content services, our campaign planning and execution is second to none. With social media and search ads, we can not only target our marketing initiatives but open up completely new revenue streams. We go hyper-local with our campaigns, which means creativity is essential.
Very few businesses have a plan in place to truly differentiate themselves from their competitors, and this is even more apparent in highly competitive and locally-focused businesses. It’s better to completely own a niche and grow it than throw money at popular and highly-competitive campaigns.
Carving out a niche that puts you beyond your competitors is something we take pride in.
Do you really know what makes you unique?
You know to make yourself useful to people, but do you know how to make people adore you?
You don’t need to be a billion-dollar-conglomerate to craft a brand identity that inspires emotional investment in your audience, and ultimately loyalty. Everyone has brands that they care about and are important to them, why can’t you be that to somebody else?
We can make you unique, interesting, culturally relevant, and an authoritative pillar in your industry.
Having a website that not only reflects your brand but is designed to drive conversions – as well as record valuable analytics – is absolutely crucial. This is the central digital hub for your business, and one that extends to whatever social media platforms you desire later.
We specialize in extremely fast planning and turnaround for new websites, including technical setup, analytics and data recording setup, and search engine optimization (SEO.)
Our website and web presence packages are everything you need to establish your online identity and start generating leads.
Content marketing isn’t just a tactic, it’s a state of mine. Content is the natural extension of your brand identity and web presence, and what you need to do is create things that will help and delight your audience.
This is how you begin drawing people into your brand ecosystem, and it’s something you send out into the world to show you are an authority on the thing you are doing.
We’re talking blogs, images, videos, contests, apps, podcasts, and everything in between. We have over a decade of experience creating innovative and groundbreak content, and we are quality-over-quantity people. Once you create a piece of content, think of it as a creative asset; something you can get years of mileage out of.
Building your online community is how you track the success of your brand and content initiatives. It’s how you tell how many people are interested in what you have to say, and who you are.
It costs less money to re-engage an existing customer than to find a new one, and the biggest opportunity for word-of-mouth advertising and referrals is to become important to your die-hard fans. This is why you need to make a space for them, and delight them.
Most importantly, building online communities – including social media and email databases – is how you begin to build an audience you can learn from.
Creating a web presence, crafting content, and building a dedicated community is all pivotal, but most brands do not recognize that there needs to be money put behind promotion.
That content you created needs to be promoted to find its audience, those online communities need campaigns to bring people in, you need to pay to not only reach new leads, but energize existing clients.
We no longer live in a set-it-and-forget-it world, and this is one of the main reasons businesses fail online.
At The Story Store, we have run social, programmatic, and search campaigns for some of the largest companies on the planet, as well as highly-localized small businesses. We are on the cutting edge of emerging platforms, as well as excelling at classics such as Google and Facebook.
If you’ve done everything right, you are at the point where your online community is revealing a subset of your clients who are the most devoted and engaged with you.
These are your VIP relationships. These are the people who you need to figure out how to reward further and set loose to be your brand evangelists. Your marketing soldiers.
Dealing with this group is a project in itself, since these people can be used to grow your niche. Most brands never get to this level, but we know how to get you there and thrive.
Most Optometry offices do not recognize the massive opportunities available with even rudimentary brand storytelling and online community development.
This isn’t a trend, this is something that results in more clients and more money.
Where The Story Store stands apart is we are more experienced, more creative, and more focused on building long-term relationships than anybody else.
We bring over 10 years of writing, design, branding, and campaign experience to the table to make you more money by making your brand uniquely authoritative.