As a result, businesses big and small are struggling to adapt permanently rather than survive in the short term.
The public has changed, buying habits have changed, and social psychology has changed. Even those with existing marketing plans are forced to reassess their long term strategies. That’s where we come in. This service is for businesses who need to know where to go next, and we’re here to lend our years of experience to make you a roadmap.
Aside from the obvious negative aspects of the various levels of the lockdown – making rent, laying off staff, problems with inventory – it’s important to ask what other changes have occurred up to this point.
Have you moved into eCommerce, complete remote work, or developed a new set of service offerings?
While many businesses have scaled back, others have survived just like before with minor alterations, or in the case of many SAAS companies experienced surprising growth.
Based on your traditional business model and marketing budget, have you experienced growth or decline?
Within the first few months of the lockdown, businesses were scrambling to figure out how to adapt to new models of promoting their business and services, but also trying to figure out the psychological profile of their customers.
What have you learned about how the population has changed, and how have you pivoted thus far to address these changes?
Entire industry sectors and marketplaces have been disrupted, and it’s crucial to have an understanding of how your competitors and colleagues are faring.
Have you made an attempt to learn from their successes or failures? Most importantly, have you noticed newly-formed gaps in the marketplace where you can move in and expand?
While many businesses ramped up their marketing budget to either maintain or expand their market share, other businesses slashed their budget while reassessing their strategies, or simply to save money in the short term. Have you done either of these? And if so, why?
After performing a performance and create strategy audit on your business or brand, we will provide a roadmap for immediate success in whatever form that may take; awareness, lead generation, business development, or simply adapting to a changing world.
The most important thing brand can do is establish authority in a space, regardless of the size. From here we can chart larger growth, but we must first establish which areas we can position ourselves in to be superior to all others.
We pride ourselves on working with struggling businesses of ever size, but we have a special eye for small-to-medium sized businesses. We love dealing with principle stakeholders and people who have a unique passion for what they do.
